Monty Simpson, “The Last Candy maker” had recently retired from Boehms Candy in Issaquah Washington. Having been in the confection business he wanted to continue on his own with his love of chocolate and candy making and needed a website for his new business
We kicked off the project with research into the competitors in the candy making induster to see what they were doing, what was working well for them and any opportunities we could pursue to get The Traveling Chocolate Company the best results.
With keyword list and strategy in hand, we built out the website framework with the focus on these opportunities.
We took a content-first approach and created locally optimised and keyword targeted website pages and content which would funnel the visitors to the successful conversion.
Monty’s website quickly outranked key competitors for local search terms which has resulted in The Traveling Chocolate Company receiving an increased volume of calls from customers within his service area.
In the year following the new website launch, Monty’s traffic from search engines doubled and the bounce rate was reduced by over 31%.